Applying mass customization & visualization successfully

Mass customization can be defined as enabling your customer to tailor a product to their own liking and have it manufactured with a back to back order. Whilst customization is not a new concept, until recently, there was no technology available to properly structure the product data, visualize it and automate the selection process. Until now.

In this whitepaper, we discuss how mass customization can be automated with advanced product configurator software and work towards a best practice model considering commercial, visual, and logistical considerations.

What do you need to consider when applying mass customization and visualization?

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